BankVic has appointed digital marketing leader Deirdre Boyle to the role of Chief Product and Marketing Officer, in a move to boost its product and strategic marketing capability as the organisation sharpens its focus on member experience.
BankVic, the mutual bank for Victoria’s police, health, emergency and public service community, is bringing in new talent and capabilities to further strengthen its commitment to its members.
Ms Boyle brings more than 15 years experience in banking, health and insurance industries working across product, digital, customer experience, marketing strategy and execution. Deirdre has also led large scale digital transformation projects and product and marketing strategies for organisations including AIA Australia, Medibank, Westpac and ANZ.
“We’re very excited to welcome Deirdre to the Executive Leadership team. Deirdre is a marketing industry leader with a passion for member based organisations and extensive experience in driving member-centred digital transformations”, BankVic Chief Executive Officer Anthony De Fazio said.
In the Chief Product and Marketing role, Ms Boyle will lead BankVic’s member experience strategy, digital content, and drive data insights, product and marketing innovation.
“What’s exciting about the role is the opportunity to drive innovation and create even greater member experiences through the creation of insights-led marketing and digital capabilities”, said Deirdre Boyle.
“BankVic is certainly an impressive organisation, having already built significant loyalty with its existing membership base and with a 95 percent member satisfaction rate, I am looking forward to being part of its future success.”
Deirdre will commence with BankVic in March.
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We began back in 1974, to improve the financial wellbeing of Victoria Police members and their families. More than forty years on and our services now extend to members of the health, emergency and public services sectors. We are Victorian based, just like our members who have now grown to 112,000. While we are big enough to matter, with $1.9 billion in assets, we are still small enough to care about the financial wellbeing of each and every one of our members. We exist to strengthen the communities which we serve. Our aim is to build healthy communities that are financially, socially and environmentally sustainable. It's these beliefs that drive the work we do everyday. That’s why we’re about People before Profits.